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Why likes matter for Bulgaria accounts

Some Bulgarian posting days are fixed in the calendar. March 1 is Baba Marta Day, when people exchange martenitsi and wear them until they see the first stork or swallow, then tie them to a blossoming tree. Every year that produces a wave of very similar photos on the same day, from craft makers, families, schools and creators. A post that stands out has to get noticed within hours, before the day is over.

Instagram explains that its Explore tab leans most on likes, saves and shares, and that popularity signals such as how quickly people like a post matter much more there than in Feed or Stories. Likes ordered at the moment you post give a strong photo that early movement.

The angle is where Bulgarian creators can do better than the crowd. Instead of another close-up of a red-and-white bracelet, show a martenitsa tied to an almond tree in bloom, the market stall the night before, a child explaining the stork rule. Post in the morning on Sofia time, order likes as it goes up, and see which version strangers save.

The same logic works for other date-bound posts: the first day at the seaside, a concert, a name day celebration. Use likes on the posts with a short shelf life and leave evergreen posts to collect saves over time. If a brand paid for the post, mark it clearly as advertising, as the NSS recommends, and keep ordered likes off it.